COI - Child Protection Online

Awarded: Cannes Lion / The One Show / IAB / Campaign Digital / Creative Showcase/ Revolution / IVCA / AOP / IDM / MSN European

The aim of the campaign was to provide the most up to date advice on safe internet use and to encourage children (11-14 yrs) to think twice about their behaviour online, by presenting them with the potential dangers within the virtual world. The ads ran on social sites that the kids were using.